404-219-7056Persona Development
Understanding your ideal customer profile is one of the keys to business success. It is important for your entire company to use a common definition of your customer. Building out customer personas are the perfect way to drive alignment around your customer.
Ask the right questions
To make the transition from being product-oriented to customer-oriented, it is essential that you understand your ideal customer profile or buyer persona. If you understand their challenges, needs and methods of consuming information, you will position yourself as a leader in your niche.
Analyze the data
Go through your database to determine trends about your past and current customers, such as how long it takes them to buy, how much information they can consume, and their preferred methods of communication.
Use your sales team
Gather feedback from your sales team about your company’s top leads in order to understand them better. What motivates them, what are they looking for, what problems are they looking to solve? These answers will help you further develop your personas.
Did You Know?
Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their
entire marketing process. Some interesting statistics that reveal the importance of buyer personas:
Using buyer personas made websites 2-5x more effective and easier to use
Companies who exceed revenue and lead goals are 2x as likely to use personas
Using buyer personas increased the length of web visits by 900%!
High-performing organizations are 7x as likely to have updated their personas in the past 6 months
